...Sik Sumaedi; I Gede Mahatma Yuda Bakti; Tri Rakhmawati; Nidya J. Astrini; Tri Widianti; Medi Yarmen Purpose – The purpose this paper is to investigate the simultaneous effects of satisfaction, perceived value, and trust on loyalty in healthcare services. Design/methodology/approach...

...‐ or identity‐based trust. Design/methodology/approach Data were collected through a case study approach with hospital document collection, field observations, and in‐depth interviews conducted between April 2009 and April 2011. Findings The findings demonstrated that a clinical governance initiative...