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Journal Articles

Synergy of social commerce and Industry 4.0: fostering customer experiences in the digital era

Open Access
Abhay Grover, Pooja Sharma, Mahender Singh Kaswan, Rekha Chaudhary, Vimal Kumar
Journal: International Journal of Industrial Engineering and Operations Management
International Journal of Industrial Engineering and Operations Management (2026) 8 (2): 89–110.
https://doi.org/10.1108/IJIEOM-12-2024-0078
Published: 14 April 2025
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