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Keywords: Customer experience
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Journal Articles
Synergy of social commerce and Industry 4.0: fostering customer experiences in the digital era
Open Access
International Journal of Industrial Engineering and Operations Management (2026) 8 (2): 89–110.
Published: 14 April 2025
...Abhay Grover; Pooja Sharma; Mahender Singh Kaswan; Rekha Chaudhary; Vimal Kumar Purpose This study aims to examine the integration of social commerce practices and Industry 4.0 technologies for enhancement of customer experiences in the contemporary digital age. Design/methodology/approach...
