... valuable insights for technology developers seeking to design more immersive platforms and applications. Originality/value Although immersion is becoming an increasingly important concept in app usage, especially as younger users seek more engaging experiences, theoretical and empirical research...

... reliability of the items. © Emerald Group Publishing Limited 2013 Singapore Teachers Primary schools Technology Usage Intention to use Latent variable modeling Although the variables in the three contexts have been studied and found to explain users’ intention in non‐educational...