... valuable insights for technology developers seeking to design more immersive platforms and applications. Originality/value Although immersion is becoming an increasingly important concept in app usage, especially as younger users seek more engaging experiences, theoretical and empirical research...

...? © Emerald Group Publishing Limited 2013 Singapore Teachers Primary schools Technology Usage Intention to use Latent variable modeling From the literature, researchers in technology acceptance have been interested in understanding the factors that influence users’ acceptance...