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This essay applies one of the lessons from the lectures of James March on the necessity of imagination for understanding real-world phenomena such as the processes of innovation, despite the imagination's potential to ruin learning. A science of innovation depends on empirical studies from the past, yet it must capture those studies within stories. The essay concludes by encouraging scholars to examine the adequacy of those stories and consider enriching the storehouse of stories about processes of innovation from great works of literature.

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