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Journal Articles

Product innovation capability and distinctive value positioning drivers for marketing performance: a service-dominant logic perspective

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Siti Zuhroh, Gilang Puspita Rini
Journal: International Journal of Innovation Science
International Journal of Innovation Science (2026) 18 (2): 269–289.
https://doi.org/10.1108/IJIS-04-2024-0100
Published: 01 November 2024
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Journal Articles

A study on socio-aesthetic value accentuation and marketing performance: an SDL perspective

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Augusty Tae Ferdinand, Siti Zuhroh
Journal: International Journal of Innovation Science
International Journal of Innovation Science (2022) 14 (2): 213–229.
https://doi.org/10.1108/IJIS-11-2020-0255
Published: 17 August 2021
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