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Keywords: Positioning
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Journal Articles
International Journal of Innovation Science (2026) 18 (2): 269–289.
Published: 01 November 2024
...Siti Zuhroh; Gilang Puspita Rini Purpose This paper aims to develop a conceptual model showing how the concept of distinctive value positioning (DVP) could be a strategic solution for improving marketing performance in small and medium enterprises (SMEs) in Indonesia. Design/methodology...
Journal Articles
International Journal of Innovation Science (2024) 16 (6): 1012–1027.
Published: 03 August 2023
...Maria Sääksjärvi Purpose As innovations introduce novel benefits to customers, they would need to be positioned in a way that sets them apart in the market. The purpose of this paper is to propose a novel approach for the positioning of innovations with the use of the customer imagination...
