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Keywords: Product-innovation capability
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Journal Articles
International Journal of Innovation Science (2022) 14 (2): 213–229.
Published: 17 August 2021
... to improve sales performance. Originality/value This pioneering study explains the role of SAVA – positional advantage and sales-network power to bridge innovation capability and enhanced marketing performance. H3. SAVA mediates the influence of product-innovation capability on sales...
