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Keywords: Sales-network power
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Journal Articles
A study on socio-aesthetic value accentuation and marketing performance: an SDL perspective
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International Journal of Innovation Science (2022) 14 (2): 213–229.
Published: 17 August 2021
...Augusty Tae Ferdinand; Siti Zuhroh Purpose This study aims to build a conceptual model based on socio-aesthetic value accentuation (SAVA), positional advantage and sales-network power as the bridging process for enhancing sales performance in the context of small- and medium-sized enterprises...
