This paper aims to assess how big data–driven supply chain management (BDSCM) influences sustainable supply chain management (SSCM) to achieve sustainable corporate performance (SCP) for small and medium-sized enterprises (SMEs) in an emerging economy such as Vietnam, besides exploring whether Circular Economy Thinking Application (CETA) moderates the relationship between BDSCM and SSCM.
This study collected survey data from 495 SMEs in the food supply chain sector. It employed the PLS-SEM (Partial Least-Squares Structural Equation Modeling) technique to evaluate the hypothesized relationships.
This study found that BDSCM positively, directly and indirectly, impacted SCP. SSCM partially mediated the correlation between BDSCM and SCP. Additionally, CETA moderated the relationship between BDSCM and SSCM. CETA had a direct and positive effect on SSCM.
The insights into how BDSCM influences SSCM to achieve SCP for SMEs in the food value chain in an emerging economy like Vietnam provides an original value. Moreover, the novelty of this study is further reinforced by the coverage of the newfound mechanism, where CETA moderates the relationship between BDSCM and SSCM, directly and positively enhancing SSCM. These contributions could interest business practitioners and academics.
