The purpose of this paper is to assess relevance of the three dimensions (process strategy, market strategy, and information strategy) of the Bowersox and Daugherty typology to logistics strategy and organizational competitive outcomes.
Empirical data gathered from US logistics managers were analyzed using second‐order factor analysis to examine the Bowersox/Daugherty typology's relevance to logistics strategy and organizational competitive responsiveness.
The findings identify overall logistics strategy and its effect on logistics coordination effectiveness, customer service effectiveness and organizational competitive responsiveness. Implications for teachers and practitioners of logistics and supply chain management are discussed.
The paper's findings expand the understanding of logistics strategy's role in organizational competitive responsiveness. In addition, the findings of this paper provide a foundation for future research into comparative studies of business logistics management and supply chain management.
The paper provides empirical insights that could facilitate the development of logistics management/supply chain management theory.
