E-commerce last-mile logistics is undergoing dramatic changes. By inviting consumers to participate in self-collection, they collectively form a mass crowd of resources that can be integrated into last-mile logistics. However, consumers' participation may lead to a spectrum of value outcomes from value co-creation to co-destruction. Therefore, the purpose of this paper is to critically examine the value formation process focussing on micro-level practices and resource outcomes.
Anchored on practice theory and resource conservation theory, content analysis is adopted to analyse 546 practice-based experiences extracted from a leading social media platform.
The analysis reveals five sequential practices of self-collection: purchasing, delivering, notifying, receiving and confirming. Furthermore, the co-created practices are characterised by gains in material, esteem, social and energy resources of the interacting actors. Meanwhile, the co-destructed practices cause a chain of resource losses, where the interacting actors suffer primary losses which subsequently triggers consumers' coping behaviours and further destroys resources for all.
Focussing on constituent service practices, this study zooms into the value formation process. The authors contribute to logistics literature with a service-dominant logic by stressing end-consumers' involvement in the creation and consumption of last-mile logistics.
This study conceptualises the sources and consequences of the nuanced service practices (value formation or destruction) of self-collection. A unified framework is thus proposed, which guides logistics service providers to channel consumers towards more constructive participation in last-mile logistics.
