Implications of the Restructured Logistics Systems in South Korea — How to Succeed

The tremendous economic changes occurring in Korea have created trends of high quality products, mass consumption, an emergence of the younger generation, and competition among firms. This competition also includes foreign firms in the Korean distribution system. To respond to these diversifying consumer behaviors, the Korean government has opened its market to foreign firms and restructured its distribution system. As the Korean distribution system changes, it raises questions for foreign firms; how to penetrate the restructured distribution system and how to succeed in the Korean market.