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One of the more significant structural changes in Western manufacturing industry is the redistribution of “value addition activities” in product supply chains. Final assemblers are often choosing to subcontract the design and manufacture of large sections of their products in an attempt to focus their effort. In turn suppliers take on more of the design and assembly of the end product and may also choose to delegate some of their own activities to second line suppliers. These changes require that the profile of capabilities necessary to design and manufacture the product is also redistributed among the partners in the chain. Competition between suppliers is fierce, particularly in view of the fact that the changing structure favors fewer sources. The suppliers which survive will probably be those who successfully position themselves in terms of appropriate value adding capabilities and differentiation through high levels of customer service.

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