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Keywords: Big data analytics capability
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Journal Articles
Mobilising big data analytics capabilities to improve performance of tourism supply chains: the moderating role of dynamic capabilities
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The International Journal of Logistics Management (2024) 35 (2): 649–679.
Published: 07 September 2023
.... Accordingly, the present research seeks to understand how big data analytics capabilities (BDAC) add value to tourism supply chains (TSCs) and can dynamic capabilities (DC) improve the triple bottom line. Design/methodology/approach Data from 218 valid responses were collected from different Indian...
