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Keywords: Business‐to‐business marketing
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Journal Articles
Becoming a “World Class” Company With Logistics Service Quality
Available to Purchase
The International Journal of Logistics Management (1992) 3 (1): 73–81.
Published: 01 January 1992
... up to customer expectations, which provides the opportunity for a firm to gain a competitive advantage over industry rivals. © Douglas M. Lambert 1992 Distribution management Service quality assurance Business‐to‐business marketing Service delivery Copyright by Douglas M...
