... relationships. The research examines various types of collaborative relationships in order to categorize collaborative approaches in a manner useful to academicians and practitioners. Relationship marketing Inventory Cooperative marketing In this research, we conducted exploratory interviews...

... management Cooperative marketing During the 1980s and 1990s a new trend towards integration and collaboration instead of so‐called arm's‐length agreements between suppliers and customers has been recognised by researchers as well as business practitioners. Actors participating in the same supply...

... management Keiretsu Cooperative marketing Companies Conglomerates ...