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Keywords: Customer value co-creation behaviour
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Journal Articles
Under entrepreneurial orientation, how does logistics performance activate customer value co-creation behavior?
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The International Journal of Logistics Management (2017) 28 (2): 600–633.
Published: 08 May 2017
... of this paper is to investigate entrepreneurial orientation (EO) as the determinant and customer value co-creation behavior as the outcome of logistics performance. Design/methodology/approach The data for this research came from 328 dyads of logistics managers of chemical manufacturers and purchase...
