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Keywords: Long-term orientation
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Journal Articles
Spillover effects of a firm's relationship marketing orientation in the logistics triad
Available to Purchase
The International Journal of Logistics Management (2014) 25 (2): 270–288.
Published: 05 August 2014
... in Brazilian firms that employ the services of a large 3PL. The model was tested via structural equation modeling. Findings – Results of this research suggest that a firm's RMO toward its customers has a positive impact on the long-term orientation (LTO) toward the relationship with its 3PL, ultimately...
