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Keywords: Marketing strategy
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Journal Articles
A strategic framework for integrating marketing and supply chain strategies
Available to Purchase
The International Journal of Logistics Management (2010) 21 (1): 104–126.
Published: 25 May 2010
... Jüttner can be contacted at: u.b.juettner@cranfield.ac.uk © Emerald Group Publishing Limited 2010 Marketing strategy Supply chain management Integration Organizational structures A network‐based business model has evolved over the past few decades as companies have transitioned from...
Journal Articles
Developing Market Specific Supply Chain Strategies
Available to Purchase
The International Journal of Logistics Management (2002) 13 (1): 1–14.
Published: 01 January 2002
...‐time. © Company 2002 Supply chain Product attributes Demand Lead times Marketing strategy ...
