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Keywords: Marketing strategy
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Journal Articles
The International Journal of Logistics Management (2010) 21 (1): 104–126.
Published: 25 May 2010
... decisions across the network from the customer end to the supplier end is a challenging yet crucial task. It can best be conceived as the integration of marketing strategies and supply chain strategies. Marketing strategies are concerned with decisions relating to customer market segmentation, targeting...
Journal Articles
The International Journal of Logistics Management (2002) 13 (1): 1–14.
Published: 01 January 2002
...‐time. © Company 2002 Supply chain Product attributes Demand Lead times Marketing strategy ...
