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Keywords: Marketing strategy
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Journal Articles
The International Journal of Logistics Management (2010) 21 (1): 104–126.
Published: 25 May 2010
... Jüttner can be contacted at: u.b.juettner@cranfield.ac.uk © Emerald Group Publishing Limited 2010 Marketing strategy Supply chain management Integration Organizational structures A network‐based business model has evolved over the past few decades as companies have transitioned from...
Journal Articles
The International Journal of Logistics Management (2002) 13 (1): 1–14.
Published: 01 January 2002
...‐time. © Company 2002 Supply chain Product attributes Demand Lead times Marketing strategy ...
