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Keywords: Mass customization capability
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Journal Articles
Operational coordination and mass customization capability: the double-edged sword effect of customer need diversity
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The International Journal of Logistics Management (2022) 33 (1): 289–310.
Published: 19 August 2021
...Hongyan Sheng; Taiwen Feng; Lucheng Chen; Dianhui Chu Purpose This study aims to explore how operational coordination affects mass customization capability (MCC) via organizational agility, the double-edged sword effect of customer need diversity and the moderating effect of competitive intensity...
