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Keywords: Operations performance
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Journal Articles
Spillover effects of a firm's relationship marketing orientation in the logistics triad
Available to Purchase
The International Journal of Logistics Management (2014) 25 (2): 270–288.
Published: 05 August 2014
... improving the firm's operations performance. Additionally, the findings reveal that the positive effect of RMO on LTO is stronger for higher levels of a firm's dependence on its 3PL. Research limitations/implications – The results provide initial evidence that when a RMO is embedded in a firm's...
