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Keywords: Product-market innovation
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Journal Articles
The impact of the core company’s strategy on the dimensions of supply chain integration
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The International Journal of Logistics Management (2019) 30 (1): 231–260.
Published: 16 August 2018
... company’s product-market innovation strategy on the dimensions of SCI, and to investigate the comparative strength of each dimension of SCI in defenders and prospectors. Design/methodology/approach Primary data were collected through an online survey of 112 firms in 24 countries across Africa, Asia...
