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Keywords: Prospect theory
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Journal Articles
The International Journal of Logistics Management (2018) 29 (3): 902–921.
Published: 11 June 2018
...Shin-Ming Guo; Tienhua Wu; Yenming J. Chen Purpose This study proposes the use of cumulative prospect theory (CPT) to predict over- and under-estimation of risks and the counteractive adjustment in a cold chain context. In particular, the purpose of this paper is to address the importance...
