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Keywords: Resource‐advantage
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Journal Articles
The International Journal of Logistics Management (2011) 22 (3): 373–389.
Published: 01 November 2011
... by examining the case of green reverse logistics (GRL). Design/methodology/approach Through the lens of diffusion of innovation and resource‐advantage theory, the authors examine whether or not consumers perceive products made via GRL practices to be equivalent to brand‐new products in terms of quality...
