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Keywords: Spillover effects
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Journal Articles
Spillover effects of a firm's relationship marketing orientation in the logistics triad
Available to Purchase
The International Journal of Logistics Management (2014) 25 (2): 270–288.
Published: 05 August 2014
... is to propose that there will be a spillover effect of a firm's relationship marketing orientation (RMO) toward its customers on the nature of a firm's relationship with its 3PL, positively impacting its logistics performance. Design/methodology/approach – A survey was administered to logistics managers...
