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Keywords: Trade fairs
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Journal Articles
The International Journal of Logistics Management (2002) 13 (1): 43–56.
Published: 01 January 2002
... retailers are presented. The research examines the importance of customer service in influencing which vendor's trade promotions are accepted. Customer service was found to be highly important in promotion selection decisions. © MCB UP Limited 2002 Customer service Promotion Supply chain Trade...
