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Journal Articles

Corporate image no longer leads to customer satisfaction and loyalty: a Malaysian perspective

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Krishna Moorthy, Loh Chun T’ing, Seow Ai Na, Chew Tze Ching, Lee Yuin Loong, Lim Sze Xian, Teoh Wei Ling
Journal: International Journal of Law and Management
International Journal of Law and Management (2018) 60 (4): 934–952.
https://doi.org/10.1108/IJLMA-04-2017-0082
Published: 09 July 2018
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