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Keywords: Perceived quality
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Journal Articles
Corporate image no longer leads to customer satisfaction and loyalty: a Malaysian perspective
Available to PurchaseKrishna Moorthy, Loh Chun T’ing, Seow Ai Na, Chew Tze Ching, Lee Yuin Loong, Lim Sze Xian, Teoh Wei Ling
International Journal of Law and Management (2018) 60 (4): 934–952.
Published: 09 July 2018
...Krishna Moorthy; Loh Chun T’ing; Seow Ai Na; Chew Tze Ching; Lee Yuin Loong; Lim Sze Xian; Teoh Wei Ling Purpose This paper aims to study the factors that influence customer loyalty toward the internet service providers in Malaysia. The five factors used are corporate image, perceived quality...
