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Keywords: Promotion
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Journal Articles
Corporate image no longer leads to customer satisfaction and loyalty: a Malaysian perspective
Available to PurchaseKrishna Moorthy, Loh Chun T’ing, Seow Ai Na, Chew Tze Ching, Lee Yuin Loong, Lim Sze Xian, Teoh Wei Ling
International Journal of Law and Management (2018) 60 (4): 934–952.
Published: 09 July 2018
..., perceived value, price fairness and promotion. The mediating variable of this study is customer satisfaction, while customer loyalty is the study variable. Design/methodology/approach The primary data collection has been done by distributing survey questionnaires to 338 internet users in Malaysia...
