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Purpose

This paper aims to show the impact of applied visual management (VM) on performance in logistics operations in the construction industry.

Design/methodology/approach

A case study was conducted at a branch of an international company located in Poland on VM implementation in the transport and storage of this firm. Active research was used to include the outlook of top management on the implementation and use of VMs.

Findings

This study demonstrates how VM is an effective way to improve performance in the studied logistics functions. The complex nature of the effect is revealed not only in warehouse and transport operations but also in handling operations, improving operational planning and specializing warehouse teams.

Originality/value

Organizational culture, work discipline and value system in the group of production and warehouse workers is of importance in implementing and efficiently using VM resources. Using a VM is complex.

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