... to servitization integrates primary processes and after-sales services and offers new opportunities to develop business. Originality/value This paper provides insights into how the current product range and customer base of a company may be included in an after-sales business model that benefits from a lean...

...Miguel Gomez Segura; Omogbai Oleghe; Konstantinos Salonitis Purpose A system dynamics (SD)-based methodology is described for analysing the impact of lean manufacturing strategies on a company's business performance, using business model canvas (BMC) perspective. Design/methodology/approach...