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Keywords: E-commerce
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Journal Articles
Value stream mapping from the customer's perspective: expanding concepts, representations and key performance indicators based on a typical real case study
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International Journal of Lean Six Sigma (2023) 14 (2): 429–450.
Published: 18 July 2022
... of the different value and non-value stages of a customer purchase journey (CPJ). Design/methodology/approach Inspired by the precepts of lean thinking, with emphasis on the value stream mapping method, the approach is based on an in-depth analysis of a real and typical e-commerce acquisition of an electronic...
