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Mass production structures have been criticised as being too rigid to respond to increased global competition and to increasingly sophisticated consumers demanding differentiated products. Additionally, the job designs associated with mass production have been criticised for: deskilling workers leading to high worker dissatisfaction; rendering workers unable to make decisions about how they perform their jobs; and for creating a workforce that is not able to respond to the requirements associated with the demands of new work practices. Thus calls for increased flexibility at the organisation level have been made by employer and employee groups. Flexibility promises to provide the competitive edge needed in an increasingly global market; and employees with increased participation, more interesting jobs, stable employment, and better wages and work conditions. However, there still appear to be many unresolved issues relating to the flexibility debate.

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