.... The authors investigated project marketing activities at four stages of the project contract life cycle, and against four enablers of collaboration. The authors have identified that the service-dominant logic pervades project marketing. Through the project contract life cycle the marketing activity...

...John Rodney Turner; Laurence Lecoeuvre Purpose The purpose of this paper is to place project marketing within the framework of organizational project management. There has been an ongoing discussion in the project marketing literature about whether project marketing is part of project management...

... appear minimal in the sequential treatment. Insightful interpretation comes not only from empirical reflection on interactions in an in‐depth case study, but also from concepts available in decision making and project marketing as well. Research limitations/implications Case studies present in‐depth...