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Keywords: Transitional development of the role
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Journal Articles
International Journal of Managing Projects in Business (2014) 7 (3): 493–517.
Published: 27 May 2014
... Transitional development of the role The interplay between customer needs and product innovation dynamics is a key factor in innovation research (Hauser et al., 2006). Nevertheless, despite all best efforts, development projects often lead to the introduction of products that do not meet...

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