Resource-based theory of college football team competitiveness

This paper aims to predict a college football team’s competitiveness using physical resources, human resources and organizational resources.

Guided by the resource-based theory, the study used archival data of 101 college football teams. The dependent variable was competitiveness (indicated by win-loss records), the independent variables were physical resources (operationalized as home attendance and total revenues), human resources (measured as coaches’ salary and coaches’ experience) and organizational resources (specified as conference rankings and the number of sports). Kendall Tau correlation and binary logistic regression were used to examine the associative and predictive competitive advantages.

The binary logistic regression model showed an overall percentage predictive correctness of 71.3%, with a Negelkerke R² of 41.1% of the variance of all predictors – with coaches’ experience, total revenues and home attendance being the best predictors of generating competitive advantages that produced superior win-loss records.

The research focused exclusively on physical, organizational and human resources as sources of competitive advantage and not physiological and/or psychological variables.

College football teams aspiring to be competitive may benefit from this study by applying a three-fold strategy of hiring well-paid high performing and experienced coaches who can increase attendance and revenues.

The study was unique in two ways – one, it made clear the positive significance of coaches’ experience as a source of competitive advantage, and second, it highlighted the catalytic effects of revenues and attendance in fueling competitiveness.