What constitutes risk for a theatrical film distributor? Evidence from the Hindi film industry

Rashmi Dyondi is visiting faculty member at the Flame University and Symbiosis Center of Media and Communication, India. A doctorate from IIT Bombay with research interests spanning across content distribution, distributor risk, business strategy, theatrical film distribution, and business dynamics in the film industry. Her work has been appreciated in prominent marketing conferences such as Sheth Foundation Conference. Previously, she has worked in the media and entertainment industry with experience in film marketing and corporate tie ups.

Shishir Kumar Jha is Professor at the Shailesh J Mehta School of Management at IIT Bombay, which he joined in May, 2001. He holds a doctorate in Political Science along with a Masters in International Relations and a Master's in Business Administration from Syracuse University. He has over twenty years of teaching experience at different institutions, including IIT Bombay and Ithaca College, New York. He has also taught as a visiting faculty at IIM Bangalore and IIM Kozhikode. His current areas of research interest include Information Economy, Copyright and the Public Domain, International Business and WTO and Global Political Economy. He has been active in a professional capacity. He has been appointed as Head of the Center of Policy Studies at IIT Bombay. He was the national project lead for the India chapter of the global Creative Commons effort.

Arunima Haldar (Assistant Professor, SP Jain Institute of Management and Research, India) is an avid researcher in the area of Corporate Governance and Gender in Management. She has been conferred the Global Innovation Award in the category “Writing with Integrity” by Turnitin. She has published widely in the leading outlets including Journal of Business Research and Public Management Review. She is on the editorial board of International Journal of Global Business and Competitiveness.