CULTURAL CHANGE AND ECONOMIC PERFORMANCE: AN INTERACTIONISTIC PERSPECTIVE

This paper presents an interactionistic perspective that proposes three hypotheses: (1) Cultures have a life of their own: they change due to interactions in the cultural ecology; (2) Different modalities of a culture change at different paces and to different extents; (3) There appears to be an isomorphism between economic performance and cultural change. Should a cultural explanation of the Asian “growth” and “fall” be sought, it would be more meaningful to link economic performance to changes in Confucianism than to the static perception of that tradition. Managers should give more attention to the processes and impacts of cultural change in organizational behaviors in, especially, emerging markets.