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Analyses of organizational behavior traditionally use methods based on linear statistics. However, aspects of complex system behavior, such as market share performance, may be better modeled and understood using graphical approaches. These approaches can be used to clarify the relationships between variables found in psychological research and can provide a complement to traditional research representations that has particular value for the practitioner in organizations. This paper demonstrates how three‐dimensional graphs can be valuable tools for understanding, explaining, and communicating research results by using longitudinal performance data from the automotive industry as an illustration.

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