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Keywords: CSR credibility
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Journal Articles
International Journal of Organizational Analysis (2022) 30 (6): 1712–1727.
Published: 09 June 2021
... and CSR credibility. Design/methodology/approach The study is based on archival research, largely reviewing extant in CSR and drawing propositions based on existing theory. Findings Paper draws propositions based on CSR fit, credibility and CEO activism. The paper asserts the influence of CSR fit...

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