... Emerald Group Publishing Limited 2015 Change management Interaction Corporate identity Language Meaning Furthermore, according to the business management literature (Rummler and Brache, 1995 ; Hammer and Champy, 1993), typical business process models have processes, e.g. company...

..., 2007). Work identity Regulation Corporate identity Employee behaviour The relentless pursuit of organizations to develop and nurture members who can internalize its goals and values, thereby rendering more effective control and performance, has seen a steady shift from traditional...

... be contacted at: mmh25@psu.edu © Emerald Group Publishing Limited 2006 Corporate identity Organizational behaviour Employee communications Print media Effective teams understand an organization's vision and goals (Whitworth, 2006). One way to promote the goals and vision...