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Keywords: Data-driven
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Journal Articles
International Journal of Organizational Analysis (2026) 34 (1): 256–282.
Published: 26 March 2025
...Paulo Rita; Nuno António; Vanessa Raminhos Purpose Addressing the limited empirical research using a data-driven approach for employer branding (EB), this study aims to analyse employee opinions and sentiments to develop effective strategies that attract and retain qualified and socially skilled...
