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Keywords: Digital content marketing
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Journal Articles
International Journal of Organizational Analysis 1–18.
Published: 24 August 2026
...Izuchukwu Nnabuife; Demola Obembe; Shelton Refuge Giwa; David Gordon Purpose This study aims to examine how Nigerian service-sector small- and medium-sized enterprises (SMEs) translate awareness of digital content marketing ( DCM ) into organisational capability. Drawing on the resource-based view...
