... attract and retain top talent. Employer branding Talent management Employee attraction Employee retention Human resource management In today’s business world, organisations face multiple challenges, including rapid market growth, environmental changes and a shortage of skilled labour...

... rights only The purpose of this paper is to present a conceptual framework for employer brand equity (EBE) that combines both perspectives of employer brand customers into a unified framework for employee attraction and retention. This paper extends previous conceptual work on EBE...