... psychological green climate and enabling employee green behaviour and eco-initiatives. These mechanisms support eco-efficiency, compliance reliability and green innovation, thereby improving sustainability outcomes and stakeholder legitimacy. However, misaligned or symbolic GHRM can trigger greenwashing...

... culture. In addition, job role was found to moderate the mediating effect of green organizational culture on the link between green leadership and employee green behaviour, although this moderation was not seen in the link between green organizational culture and employee work engagement. Originality...

...Shamima Haque; Debadrita Panda; Arpita Ghosh Purpose This paper aims to capture the challenges faced by large industrial firms in implementing employee green behaviour. It uses the gamification-based Octalysis framework for identifying motivational drives and entwins it to self-efficacy theory...