...Granit Baca; Flokart Aliu Purpose This study aims to explore how internal marketing strategies shape organizational outcomes in the banking sector, highlighting the mediating role of employee satisfaction. Recognizing the intense competition and workforce mobility in the Kosovo banking industry...

...Violeta Cvetkoska; Ljupcho Eftimov; Bojan Kitanovikj Purpose Researchers have tried analysing how the organizations’ practices of doing good can help improve their employees’ satisfaction over the past couple of decades. Employee satisfaction has a complicated relationship with a company’s...