...Ajay Nagre; Aparna Sameer Dixit Purpose This study aims to develop an integrative framework that embeds selected Sustainable Development Goals (SDGs), notably SDG 5, SDG 8, SDG 10 and SDG 13, with diversity, equity, inclusion and belonging ( DEIB ) principles into employer branding ( EB...

...Maysam Shafiee; Sahar Goodarzi Purpose This study aims to explore the relationship between employer branding and the recruitment and retention of talented employees, specifically focusing on identifying the key components of employer branding that impact these processes. Design/methodology...

...Paulo Rita; Nuno António; Vanessa Raminhos Purpose Addressing the limited empirical research using a data-driven approach for employer branding (EB), this study aims to analyse employee opinions and sentiments to develop effective strategies that attract and retain qualified and socially skilled...

...Dmitry Kucherov; Victoria Tsybova Purpose The purpose of this paper is to identify the differences in employer branding between the companies that participate and those that do not participate in employer ranking. Design/methodology/approach Quantitative data were collected through a survey...

...Aparna Sameer Dixit Purpose The purpose of this study is to identify the impact of Michel Porter's generic business-level strategies adopted by the organisation on its employer branding strategy. Based on the expert’s opinion and insights, this study aims to determine the extent to which...

...Avinash Chopra; Chandan Kumar Sahoo; Gokulananda Patel Purpose This paper aims to investigate the relationship between employer branding (EB) and talent retention. The paper also analyses the mediating role of employee engagement in the association between EB and talent retention. Design...

.../licences/by/4.0/legalcode Employer branding is a topic that has gained relevance in the organisational world. Currently, organisations need to differentiate themselves, and one of their biggest challenges is the search and retention of talent. One of the factors that have been associated...

...Priya Gunesh; Vishwas Maheshwari The burgeoning of social media in the talent market has been found to prompt potential talent pools to consider the employer brands of their prospective employers by visiting websites such as Glassdoor.com, Salary.com and Payscale.com when making initial...

...Kamlesh Kumar Maurya; Manisha Agarwal This paper uses quantitative design; questionnaire survey method was used for assessing the organisational talent management and employer branding. Data have been collected through a sample of 232 executives’ class employees from various coal and iron mining...

...Vaneet Kashyap; Neha Verma Turnover intentions Social value Employer branding Economic value Application value Development value Interest value Higher perceived value in employer brand reduces the TIs. Higher employee retention rates further lead to reduction in the cost of hiring...

...Vishwas Maheshwari; Priya Gunesh; George Lodorfos; Anastasia Konstantopoulou Purpose The latest research in the field of employer branding highlights a mix of marketing principles and recruitment practices, based on the concept that, just as customers have perceptions of an organisation’s brand...

... rights only The purpose of this paper is to present a conceptual framework for employer brand equity (EBE) that combines both perspectives of employer brand customers into a unified framework for employee attraction and retention. This paper extends previous conceptual work on EBE...

...Neeti Leekha Chhabra; Sanjeev Sharma Purpose – To examine the organizational attributes that attract final-year management students towards organizations. The paper aims to study the already adopted employer branding strategies and the preferred channel through which organizations should promote...