...Ajay Nagre; Aparna Sameer Dixit Purpose This paper aims to examine how employer branding can be reconceptualised in the context of Industry 5.0 to attract and retain Generation Z talent. This study develops a five-level conceptual framework explaining how strategic orientation, organisational...

...Soha El Achi; Abdo Zoughaib; Dorra Yahiaoui; Nada Jabbour Al Maalouf Purpose In volatile and crisis-prone environments, organisations face heightened challenges in sustaining employee engagement, commitment and retention. This study aims to investigate the association between employer branding...

...Ajay Nagre; Aparna Sameer Dixit Purpose This study aims to develop an integrative framework that embeds selected Sustainable Development Goals (SDGs), notably SDG 5, SDG 8, SDG 10 and SDG 13, with diversity, equity, inclusion and belonging ( DEIB ) principles into employer branding ( EB...

...Maysam Shafiee; Sahar Goodarzi Purpose This study aims to explore the relationship between employer branding and the recruitment and retention of talented employees, specifically focusing on identifying the key components of employer branding that impact these processes. Design/methodology...

...Paulo Rita; Nuno António; Vanessa Raminhos Purpose Addressing the limited empirical research using a data-driven approach for employer branding (EB), this study aims to analyse employee opinions and sentiments to develop effective strategies that attract and retain qualified and socially skilled...

...Dmitry Kucherov; Victoria Tsybova Purpose The purpose of this paper is to identify the differences in employer branding between the companies that participate and those that do not participate in employer ranking. Design/methodology/approach Quantitative data were collected through a survey...

...Aparna Sameer Dixit Purpose The purpose of this study is to identify the impact of Michel Porter's generic business-level strategies adopted by the organisation on its employer branding strategy. Based on the expert’s opinion and insights, this study aims to determine the extent to which...

...Avinash Chopra; Chandan Kumar Sahoo; Gokulananda Patel Purpose This paper aims to investigate the relationship between employer branding (EB) and talent retention. The paper also analyses the mediating role of employee engagement in the association between EB and talent retention. Design...

... and authors. The full terms of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode Employer branding is a topic that has gained relevance in the organisational world. Currently, organisations need to differentiate themselves, and one of their biggest challenges...

... The paper aims to demonstrate the utilization of banks’ career website for publicizing the employer branding strategy to enable effective strategic talent relationship management through talent attraction, engagement and retention. A qualitative approach using purposive sample comprising HR...

...). Attracting and retaining the good employees is an emerging issue, and therefore, organisations are investing tactically to overcome the related problem (Lyons and Marler, 2011), by adopting various strategies to maintain a healthy talent pool. One such strategy is employer branding (EB), which emerges...

...Vaneet Kashyap; Neha Verma Higher perceived value in employer brand reduces the TIs. Higher employee retention rates further lead to reduction in the cost of hiring and training of new employees, thereby contributing to the profitability of any organization. Hence, practical relevance...

...Vishwas Maheshwari; Priya Gunesh; George Lodorfos; Anastasia Konstantopoulou Purpose The latest research in the field of employer branding highlights a mix of marketing principles and recruitment practices, based on the concept that, just as customers have perceptions of an organisation’s brand...

...) with that employer brand (Ambler and Barrow, 1996 ; Edwards and Edwards, 2013), whether their contribution to the employer is valued and well compensated. A review of popular customer-based brand equity models – including service/relationship marketing (Keller, 1993 ; Aaker, 1996 ; Berry, 2000 ; Mackay...

...Neeti Leekha Chhabra; Sanjeev Sharma Purpose – To examine the organizational attributes that attract final-year management students towards organizations. The paper aims to study the already adopted employer branding strategies and the preferred channel through which organizations should promote...