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Keywords: Fads
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Journal Articles
International Journal of Organizational Analysis (2015) 23 (2): 302–319.
Published: 11 May 2015
...Pamela Mathews Purpose – The purpose of this paper is to propose that adoption of new ideas is a more involved cognitive process than has been recognised and this paper seeks to redress the trivialisation of ideas as emerging management ideas (“fads”). The embracing of “fads” for performance...
