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Keywords: Impulse buying
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Journal Articles
International Journal of Organizational Analysis 1–27.
Published: 02 September 2026
... condition, this study provides a focused explanation of how fashion social commerce stimulates impulsive buying urges, while offering practical guidance for designing emotionally engaging and socially interactive shopping environments. Corresponding author Dung Phuong Hoang dungph@neu.edu.vn 08...
Includes: Supplementary data
